Thank God for this Company!
The Abels tear up their mortgage, fund their
retirement, and put their kids through college
Donna Abels laughs when she says she
recruited herself, but it's basically true. As a
pastor's wife and mother of three, she wanted to
find work that would help her pay college
expenses and be home for her family.
"I became familiar with the technology in
1997 and was very impressed," says Donna, a
Coordinating Manager from Fort Wayne, Indiana.
"It cleared up a chemical problem in my home
very, very quickly. I started to inquire about
how I could become a part of the company."
Donna was acquainted with Jane Gillen, so
that's where she went first. "Jane came from out
of state to sign me up! I was nervous about
signing up because I had financed a Fast Start Pack
and had no background in sales. I just believed
in the product."
Donna started with cold calls. "I just put
the machines in my car and would not let myself
come home until I had talked to 15 people," she
says. "I went to beauty salons, vets, real
estate offices, car dealers, and doctor's
offices. I offered the free trial. Here's what I
realized: I needed a way to get good referrals
from satisfied customers. Otherwise, cold
calling was taking way too much time."
Two knock-out tools
"I realized that when I got a referral, the
unit was practically sold by the time I got
there, so I had to get a lot of those," says
Donna. "I started working on a referral program.
It took me months to develop it with scripts and
that sort of thing."
In her system, Donna includes a survey with
suggested performance tests with each free
trial. Completion of the survey will earn the
potential customer an incentive--a free Focus.
Supplying seven referrals can earn a cash
incentive. Follow up calls are important as
"If used correctly and consistently, my
program produces economic high-quality leads
indefinitely," she says.
From the first week in her new business,
Donna also began to compile a presentation book
for her customers. With the help of her husband,
Roger, Donna's presentation guide grew into a
logical, step-by-step progression explaining the
problem of indoor air pollution and the
solutions offered by Vollara products. She
included colorful graphics, outside product
endorsements, and explanations on how the
products work with their features and benefits.
"These two tools have helped me
tremendously," she says. "I have so many
referrals I could never get through them all.
And I started recruiting from my customer base."
The Two D's--Duplication and Diversification
Donna's referral system and presentations are
uncomplicated and easily duplicated. In fact,
her process is well known among Vollara people. She
has presented her strategies online and at
company training events.
Diversification is another key aspect to
Donna's business. "I try to do my business with
a variety of marketing strategies," she says.
Besides cold- and warm-calling, "I have placed
some classified ads in the paper and worked the
local market." Now Donna is working with an
Internet lead program. "I'm fishing from many
Donna credits much of her success to
perseverance. "I think the thing that really
helped me be successful was that I never
considered giving up or quitting," she says. "If
there was a challenge I would figure out how to
get around it or move it or dig under it or get
She also believes that the quality of
Vollara--from its people to its philosophy to
its products--has enriched her life and her
business. "This is the best opportunity I can
ever imagine. It's been such a blessing in our
lives. Because of this business we were able to
help three children through college. We were
able to pay off our home 18 years early. When we
went to the bank and tore up that mortgage, I
just sat there and cried. We never would have
been able to afford a new car. We've gone on
trips and cruises, and we've finished funding
Donna says Vollara took the financial
pressure off her family and has given her many
precious friends. "My husband and I thank God
for this company every day!"