Today is _____(date)_____.
I am ________________ (say something
about yourself in one simple sentence -- i.e. "48 years
old and feeling ambitious and excited")________________.
A few days ago I started reading a little 40-page book,
and it's already starting to change my life. It has
motivated me to write and edit this approach letter and
some preliminary goals.
I have ordered copies of the
book so I can share it with you and others. It tells
about a small company from Tennessee that does $100
million in sales but is destined to do billions. This
company makes the only product in the world that has
proven through peer reviewed studies to kill, with 99+%
effectiveness, things like MRSA (Methicillin-resistant
Staphylococcus aureus), Staphylococcus and
Avian Influenza.
This product began as an air
purifier and now, through these studies, is also rated
as a surface purifier. This morning I read an amazing
story from
Elton Tucker who collapsed with emphysema in his
early fifties and finally got relief from his suffering
three years later when he put this product in his home
to purify the air. Next month he will be seventy. He's
alive and well and making money as a dealer for this
product.
That brings us to me and
you. Imagine how lucky I am, at age ____, to have found
my final career! I've read the book, and I'm going to do
this successfully, no matter what. I'm going to sell
this company's products to homeowners and businesses,
and I'm going to recruit other dealers. Based on
information in the book, I have selected a role model I
can relate to.
Can I send you the little
book? If you could find a career that would pay $200,000
to $500,000 per year and be really ideal for your
family, would that be a good thing? If you could move
into that career without having to disrupt your present
job, wouldn't that make it very comfortable? If you
could help people and save lives, wouldn't that be good?
All that EcoQuest offers is
yours for the asking, and you'll also have my help.
Here's a declaration I learned from the little book: "I
don't know much right now because this is my first day.
But I promise you: I will learn more and become more and
more valuable as your sponsor. Throughout your career I
will be here to help."
The book I refer to
is called Welcome Home! The cover says, "You are
one decision away from the world's most desirable place
to work -- Welcome Home!"
(insert a
statement about how you found EcoQuest or how it found
you)
My goals are just taking
shape. I will not get carried away and claim I am going
to do more than is possible, but here goes:
1. I'm going to offer
Home Assessment Reports and free air demos at the rate
of 15 per week. In other words, that's how many approaches
I'm going to make. I'll work by referral and I expect
about half of my approaches to lead to demos. That
should lead to 3 sales per week and an income of $500 to
$1,000 per week. I'll have to earn money at this rate
for a couple of months to get my operating budget
covered, but by November I will be making an excellent
living. For a new business, that's remarkably fast.
2. I'm starting my prospect
list today, ________________. Before I go to bed I will
have a list of 70 friends, neighbors, relatives,
schoolmates, etc. By each name I will fill in their
phone, address, email and occupation. Why am I covering
this detail? Because I am programming my mind to do it
right. Starting tomorrow, I will add at least 10 new
entries to my list every day for 30 days. In other
words, by the ________(date)________
I will have at least 370 names in my spiral notebook.
3. I will recruit people
through individual interviews and home meetings. My goal
is to find one really capable
person per week...and I'll try to get
ahead of this one-per-week pace if at all possible.
4. There is a picture on
page 38 of the little book of a Master Business Owner
Success Pack. It has 13 air units and a demo box. That
will be my startup purchase. Those units will be on hand
in about 10 days so I can make demos and sales.
5. I'm going to enlarge and
refine my goals as I get some experience under my belt.
Now to you..... Are you
interested? Will you talk to me? Would you like to read
the little book? Will you let me do a home assessment
for you? Will you give me some referrals? And what do
you think of this letter?
Sincerely and
enthusiastically,
Your Name if you agree with
and will commit to all of this