Changes for the Better...
A famous truth goes like this: "For things to
change, you've got to change."
If your business isn't doing well or if you are
not meeting your goals, you've got to change something or several
somethings. If your business is doing well, you've still have to
change. Why? Because another well-known truth comes into play:
"The only constant in life is
change."
When you come right down to it, it's hard to
disagree with the wisdom of the ages! EcoQuest is constantly evolving. The
economy is changing. Your circumstances change from time to time. Your
goals. Your dreams. Your family's needs. The composition and dynamics of
your group change. All these reasons cry out for you to grow and to make
thoughtful changes.
The late Gordon Brodine, a significant leader in
EcoQuest for 10 years, taught us these three questions:
1. Bill, if I could show you how to
make $150,000 a year, not just once but every year for life, would you give
me 15 to 30 minutes to show you the basics of what I'm doing? (If
you get a yes, go forward with question 2.) 2. If you
like what you see and if everything checks out to your satisfaction, do you
think you'll be able to follow our proven techniques—including conference
calls, written materials, Success Institutes, etc.—and not try to reinvent
the wheel? (This question "positions" his thinking!)
3. If you decide to do this, do you have $5,000 to invest to
go into business? (This suggests -1-
a Success Pack; -2- a Fast Track pack
of consumables;-3- an
additional 3-CLIP or 6-CLIP of Fresh Airs.)
Most people will buy less than this "Supersized Order," but it is a great
starting point.
Asking these questions would represent A MAJOR
CHANGE in the technique most of people use. This is a direct and
powerful way to begin a recruiting effort. It's a BETTER way. It will lead
to better results and better people.
Now let's think specifically about you.
You'll tend to keep being yourself—and saying the same
words you've always said. People resist change. People hate to change.
People like their comfort zone.
Now back to the Brodine questions. You can
actually write these 3 questions on a cheat sheet and read them to people.
You can even start the process with this statement to a candidate: "Bill,
I'm going through a transition in my business and trying to learn a better
technique. Will you allow me to read 3 questions to you so I don't get them
wrong?"
Any friend will say yes. A lot of strangers will
say yes. Prospects on the phone will say yes. So try it!
Most of us have to try something new 10 or 20
times before we start to get comfortable with it. Here's what you'll find:
If you struggle through these questions 10 times, they will grow on you.
They'll start to flow off your tongue like they're YOUR questions.
Some prospects will not take this bait and you'll
have the option of pitching them with your old technique if you want. But
some people WILL take this bait...and you might find yourself with a BIG,
NEW FISH on the line.
Your ability to talk AFTER the questions will
improve, too. The first time you try this you'll feel like a babbling idiot
after the prospect says yes. You'll have trouble deciding where to go next.
Here's what you must learn to say: "Bill, do you
have 15 minutes right now? Would you be free from distractions if I go
through a booklet with you?" This leads to an Umbrella Book presentation—another
"change" some of you will have to master.
The alternative: "Are you free on Saturday
morning? I'd like to come over and spend 30 minutes. I'll bring a booklet
and an air purifier we can do some demonstrations with."
A long distance alternative: "Okay, Bill, here's
how we will proceed. I'm sending a 16-page booklet by mail. You'll have it
in hand within 2 or 3 days. How about if I call back on Tuesday night of
next week and we'll spend 20 minutes going through it together?"
There is room for change in many areas. Do you
have written goals for 2006? Do you have a plan for building your EcoQuest
business? Are you making efficient use of your time? Do you have a Leg Chart
book (see
download in this website)? Are you a
subscriber to the Giddens materials? Do you plan each month by mapping out
your legs? Are you putting units out on demo? Do you have units on hand?
Have you done an inventory of your people? Do you know which ones MIGHT be
interested in building a career and which ones definitely are not? You'll
never know for sure if you don't ask! Are you continually aware of the
events that are available to help you all across America? Do you go through
the events carefully and work to get the word out? Are you using Chinese
Water Torture (read about CWT in the
Bob Giddens COW)? Are you doing
meetings? Are you participating in the latest company campaign?
Some of you are very effective in your own right.
But how about your people? Have you managed to pass on your effectiveness to
others? The power of multilevel marketing lies in the leverage (see
the Leverage article in the Bob Giddens
COW), not just in your personal ability. Isn't it time to become
a stronger and more effective leader? Have you asked yourself what
things you can do differently to bring about growth in this area?
I urge you to visit the articles and downloads in
this website on a regular basis. Just because you've been to the well once,
doesn't mean you've tasted all the water. There may be some additional power
in the leg chart material that you haven't discovered yet. Or in this
newsletter. Read these things again. Ask someone to read an article aloud to
you. That person will benefit and you'll hear the material from yet a
different perspective.
Have you read the Bob Giddens COW and COW II (COW
stands for Compendium of Wisdom)? This is powerful stuff. But it's
way more than anyone can absorb in a single sitting. These are STUDY
MATERIALS.
If you want to change, you have to be
a student.
The biggest "change questions" you can ask of
yourself are in this category: How can I serve my people better? How can I
refine my message so it has more value? How can I further my own goals and
help my people and the company at the same time? What additional services
can I provide? What are my strengths? What new strengths can I work on? What
weakness do I have that I am not admitting or not facing?
Folks, if you want something bad enough you
can probably have it. A halfhearted effort works for a few people...but the
man or woman who is sincere doesn't know the meaning of halfhearted. He or
she goes all out. If this describes you, good changes are definitely coming.
EcoQuest definitely works—as
a product and as a business opportunity (read the
New Prospect Evaluation material
in this website). EcoQuest is destined for greatness. I want YOU to
be on the victory stand at each and every level. More importantly, I want
you to know the joy of having some of YOUR PEOPLE standing there at your
side. No joy in EcoQuest is bigger than seeing your downliners—at
all levels—achieve THEIR goals.
Presidential Master Manager
A note on change: Do you know how long I, Bob
Giddens, resisted the notion of building a website? All my computer advisors
told me to do it. I stubbornly said I was "not a computer guy." Well, I'm
still not that type of guy, but I sure love building this website and
thousands of people use it on a regular basis. Change is good!