If I Were New

The Blueprint Training concept:                                                       Return to the Million Friends Training page

If you were going to build a house, you would have to have some blueprints and know how to read them.

Blue 1 (this page) contains the Product Related modules.

Blue 2 contains the Business Procedures modules.

Blue 3 contains the Compensation Plan modules.

Blue 4 contains the Leadership modules.

^{Hawaii Challenge}

These modules might be of specific interest to first time visitors to this page:

The Blueprint Training System is not finished. More content is added from time to time. Little by little, the recorded audio content will be increased, as well.

Module A2 - Vollara Indoor Air Purification Products.

FreshAir Surround Product # US40135BGRW 220 PV Distributor cost: $424.99 Suggest Retail: $749.99 Top distributors that retailed these units before Vollara sold tens of thousands of these at retail. The seller's margin is $325 per unit.	For homes, workplaces, and other public areas Passive filters wait around for pollution. FreshAir Surround duplicates the effects of sunlight and thunderstorms to bring solutions to your home's problem areas. FreshAir Surround benefits... ? Removes airborne contaminants and allergens, reducing asthma and allergy triggers from the breathing zone ? Freshens air and removes odors in otherwise stale-prone environments ? Precipitates dirt and dust from the air to make cleaning easier ? Optional ozone-free bulb allows for operation without creating ozone Have you ever thought about your home's pollutants? Little ones bring germs home. Garbage cans are funky. Leftover food smells can linger for days. And who knows what surprises our pets bring in. FreshAir Surround handles those issues...but not by covering up the odors with flower-fragranced sprays. The revolutionary FreshAir Surround unit goes beyond cleaning the air. Using the same processes as Mother Nature uses, this system eliminates smoke and other airborne particulate, destroys odors and reduces allergy-causing/asthma-causing contaminants that ordinary cleaning can leave behind. How? The natural processes found in lightning, thunderstorms and sunlight are re-created electronically. Negatively charged ions remove air pollutants. ActivePure technologies reduce contaminants on surfaces. FreshAir Surround is 24/7 healthy home insurance. It is always working - sending out an army of ions and pollutant-controlling, odor reducing, oxygen-rich 'scrubbers' to make your home safer and healthier.
FreshAir Box Product # US40469BPRL 110 PV US40469BGRP (graphite) Distributor cost: $214.99 Suggest Retail: $399.99	For rooms and smaller areas The FreshAir Box eliminates mold, mildew and other harmful contaminants on surfaces. It cleans air naturally, with contaminant- and odor-reducing technologies, not with harmful, chemical-laden sprays. With the FreshAir Box you can experience safe, fresh and healthy air in your home and work environment, as well as areas like boats, RVs and campers. The FreshAir Box cleans an area from 100 to 1,500 square feet.
FreshAir HEPA Product # US40726B 150 PV Distributor cost: $339.99 Suggest Retail: $499.99	For rooms and smaller areas and for customers who specifically want HEPA filtration The dual cleaning action of the FreshAir HEPA make it a truly unique air purifier. ActivePure Technology and HEPA filtration combine in one machine to remove contaminants and help create a healthy environment. The FreshAir HEPA reduce pollen, dust, dander, smoke, odors and other harmful allergens from the air in your home or office. It keeps the air fresh using ActivPure and HEPA technologies. The unit uses activated carbon along with a 4-stage filter with a 216 CADR (clean air delivery rate). It's perfect for those small rooms up to 300 square feet. In its automatic mode, the FreshAir HEPA uses a sensor to increase or decrease the fan speed based on actual pollutants levels.   All of these units can be moved easily from area to area. More air and surface cleaning power is available when the unit is very close.
FreshAir To Go Product # US40175B 45 PV Distributor cost: $139.99 Suggest Retail: $249.99	For cars, RVs, boats, desktops, hotel rooms and other small areas Fits easily in a suitcase and adapts to power supplies in other countries For those who commute or travel, the pocket-sized FreshAir ToGo is ideal for providing clean, healthy air for your car, truck, RV or camper. FreshAir ToGo employs high intensity UVC lighting with a proprietary state-of-the-art filtering process. ActivePure Technology helps create healthier spaces and is a Certified Space Technology™. FreshAir ToGo significantly reduces unpleasant odors, contaminants and allergens. Technology Needlepoint ionization and ActivePure (RCI) cell Power Usage 12 Volts, 10 watts Lint Screens/Filters none Applications Automobiles, 18-wheelers, tractor cabs, hotel rooms, office cubicles Coverage 500 ft2 Size 4' wide x 1.25' high x 6' deep (w/o base) Weight 8 oz Warranty 1-year limited warranty
FreshAir Buddy Product # US40175PRL 35 PV US40175BLLK (graphite) Distributor cost: $71.99 Suggest Retail: $119.99 Battery and Charger US40167B  $29.99  15 PV Suggested Retail: $79:99 Combo Pack Product # US40652BBLK 50 PV (graphite) Distributor cost: $95.99	For anyone who wants protection from pollutants in public places With a FreshAir Buddy personal air purifier, irritants like pollen, dust, and smoke are deflected from your breathing zone. Whether you're on an airplane, at the movies, in a restaurant, or simply at home with your pets, a lightweight Buddy will cause the air in your facial area to be fresher and safer. FreshAir Buddy creates an almost particle-free zone around the wearer by generating a high intensity negative ion stream that repels positively charged airborne particles. For stopping particulate, it is more effective than a face mask (as doctors, painters and carpenters use); and of course a mask and a Buddy can be used together. The particles these professionals are trying to avoid are diverted away from the face and breathing zone. This means substantially decreased concentrations of allergens, smoke, dust, pollen and sneeze/cough micro-particles in the air you take in. The Buddy is as simple to use as a wrist watch. FreshAir Buddy and Charger (Combo Pack) The website price/PV for this product combo is wrong, and for the time being it might be a "best buy." According to the ordering module you get both pieces for less than the price of a single Buddy. The numbers posted here represent my best guess as what they will be when they are corrected.
FreshAir Focus (pearl) Product # US40550BPRL 15 PV Distributor cost: $29.99 Suggest Retail: $59.99	Plug-in unit for bathrooms, closets and other small spaces Hampers, trash cans, diaper pails...they're all designed to store smelly stuff. How do you stop them from smelling up the whole room? Target the very source of the problem with one of nature's most powerful deodorizers. No sprays, no perfumes; just nature. Benefits of FreshAir Focus ? Ion generator removes airborne contaminants and allergens ? Ozone generator freshens air in otherwise odor or stale-prone environments ? Easily fits in tight spaces Use FreshAir Focus if ? You have small spaces (bathrooms, laundry, office) where stale air accumulates ? You have odor problems or where pets congregate ? You have bathrooms or laundry rooms that have less than optimal drainage or where mildew collects
FreshAir Everest Product # CA40356BGRW 225 PV Distributor cost: $424.99 Suggest Retail: $749.99	Same look as Surround but engineered to suit Canadian requirements FreshAir Everest includes many of the same features of FreshAir Surround, but uses ActivePure technology exclusively. Great where completely ozone-Free technology is preferred, while providing the benefits of our exclusive Certified Space Technology™. Why is Canada different? Experts have debated the pros and cons of ozone for decades. Because of its fast-acting oxidation and bactericidal properties, ozone has been used in smoke restoration, food storage, water purification and other industrial applications for nearly a century. It is also a component of the Earth's atmosphere. Most atmospheric ozone press coverage concerns the stratospheric ozone layer that protects Earth's living organisms from ultraviolet light. In that case, everyone agrees that ozone is good. Down near the surface, ozone is almost always discussed in the negative. All big city weather reports include ozone status information. Anything above .08 parts per million merits a warning. Indoors, government regulators have set .05 ppm as the maximum allowable level. Proponents of very low levels of "natural ozone" say that it adds a freshness quality to the air, that it breaks down and removes odors and other pollutants, and that it helps control microorganism populations. There are merits to both sides of this debate. Canada and California have come down on the side of government-mandated restrictions. Forty-nine other US states leave indoor ozone up to individual preference. Vollara offers products to serve both preferences and, of course, to comply with all laws. This chippynews.com article on ozone in natural places will shed additional light on this subject.
FreshAir Classic Product # US50300BWOD  170 PV Distributor cost: $359.99 Suggest Retail: $599.99	Popular older design... this and similar units have been available for two decades FreshAir Classic is retained in the modern line (who knows for how long) by popular demand! Tens of thousands of satisfied customers have appreciated this ozone/ion-based technology since this company's earliest years. Here's the basic indoor air quality story as told in the Alpine Industries days. Eighty percent of dust in a home is made up of human skin. Pet dander can also be a big source of pollution if you have pets. Pollen, dirt, fibers, mold spores, volatile organic compounds and insect parts also add their ugliness to our air and dust picture. All of these things taken together, people and pets are a home's biggest source of pollution. As our largest organ, skin is constantly growing. New layers work up from the bottom. Old skin on the surface dries and flakes away. This happens 24 hours a day. The sloughed-off skin become food for an army of dust mites. They eat the fatty parts and leave behind flakes similar to popcorn husks but smaller. In this smorgasbord of skin and dander, dust mites live, die and excrete their wastes—all on a microscopic or near-microscopic scale. Look through a beam of sunlight in a typical home and you will see thousands of little motes of pollution. Vollara distributors let their customers decide. "Using either a free trial or a guaranteed purchase (3 days, 1 week, etc), try a Vollara air product and you will see a change in just 2 or 3 days." We encourage people with asthma, allergies or other breathing difficulties to try living and sleeping in purified air. These people can discern good air from bad air better than perfectly healthy people can. The results can be pretty impressive. The mechanisms of purification include ionization. Ionization causes a lot of pollutants to settle out of the breathing zone. Then comes oxidation. As one of nature's most powerful oxidizers, ozone (adjustable from low to high in the Classic and many other models) works directly on the pollutants. The floating skin-fat is oxidized, reducing the food supply that supports the dust mites. More food, more mites. Less food, less mites. Odors—most of which are organic in origin—are oxidized, as well. I remember putting a Classic-type machine under the covers of my bed for a few hours to oxidize away the skin and perspiration that were in my 3-day old sheets. What an impression that made! Our state-of-the-art modern units—the FreshAir Surround, the FreshAir Everest and the FreshAir HEPA—create the most powerful antimicrobial agent the air purification industry has ever known: a plasma of peroxide ions that flows to all levels, corners and surfaces to contribute its anti-mold, anti-virus and anti-bacterial properties. And of course the FreshAir HEPA adds small particle filtration to the process. Every Vollara unit that has an ionization component (all units except Focus) also helps your HVAC filters work better.

Becoming More Qualified...

Three corporate entities—Alpine Air Products (1986), Alpine Industries (1988) and EcoQuest (2000-2009) —preceded Vollara.

Alpioneers from the earliest days helped build the heritage that led us to Vollara in January 2010.

In the early years we were an air purification company, nothing else. The first distributors were sellers, not network builders.

Alpine's first distributor, Conroe Erickson (now deceased), sold more than 5,000 air units. Imagine earning $150 to $250 per sale 5,000 times. Conroe earned a million bucks.

There are 2 lessons in Conroe's story. Most obvious is that a good salesperson can make a lot of money selling air units. See this page for  sales training (the sessions make reference to EcoQuest, but the training is valid nonetheless).

The bigger lesson is about the power of network marketing. Conroe recruited only 1 big "leg"—it was the leg that grew through Wayne & Lorraine Zimmermann to their daughter and present-day Vollara superstar, Leia Ryan. More than 2 decades later, that leg of Vollara still brings in millions of dollars of new business.

What does this show? It shows that selling can be very profitable. And a lot of people can be helped.

It also shows that through networking you can make far bigger profits and help far more people.

Had Conroe built 11 strong legs during the same years that he made 5,000+ retail sales, his business might have reached Level 20—the absolute top—in the Vollara Comp Plan.

We encourage people with sales skills to use their skills to the hilt. Air purification may be Vollara's best division for direct selling.

People who like selling

Living Water units

might argue that point.

In the earliest days of Alpine there were no other companies offering air purifiers. That made direct selling a little easier.

Along came various competitors who saw that we had brought an important idea to the world. Now the market is a little tougher.

But we have kept our edge over the years by adding new features and technologies.

Vollara is committed to building "Best in Class" products in all areas where we compete.

Vollara is also committed to quality design and manufacturing.

The strength of network marketing is that our distributors are consumers as well as recruiters. A newcomer may be attracted to by the idea of making money. Then he looks at everything (maybe by studying this page) and becomes sold on the products!

Don't miss this very important truth about our industry. A person who joins because of the opportunity may have been impossible to reach through "normal" marketing...but through "networking" we broke through and sold him.

Read this story about how Tom MacDonald, MD, was recruited and then activated into Vollara.

Retail

Quick Comparison

(in each case subtract one penny)

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Module A3 - Scientific Validation of Vollara Air Purification Products.

Becoming More Qualified...

Still under development. xxxxx xxxxx xxx xx.

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Module A4 - Indoor Air Purification Testimonials.

Becoming More Qualified...

Science is science and testimonials are stories. When I hear a testimonial I carefully consider its content and source. Then I decide if I believe it 20% or 50% or even 100%.

There is nothing inherently wrong with testimonials. Scientists use accidents in their labs and examples from life all the time. The story goes that Isaac Newton began to understand gravity after seeing an apple fall from a tree. The microwave oven was "discovered" when a candy bar melted in a scientist's pocket as he worked on a project that had nothing to do with heat.

So we encourage you to use and learn from testimonial stories. Just be careful not to try practicing medicine or curing your friends.

Our air technologies are not good for asthma. They are good for cleaning the environment. Some people with asthma love our products. Others say, "No. Get it out of here. I hate it."

In neither case are we treating or attempting to treat asthma. We are adding ions to their air. We are removing particulate. We are oxidizing away organic pollutants. We are killing mold, bacteria and viruses. If any of those changes make an asthmatic person feel more comfortable, that's great. But one person's experience (no matter how interesting)does not prove that someone else will have the same experience.

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Module A5 - The Concept of Water Ionization and its Benefits.

Water Resources Index

Becoming More Qualified...

Still under development. xxxxx xxxxx xxx xx.

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Module A8 - The Concept of Nutritional Supplementation.

Where Doctors Stand

"You can get all the nutrients you need from your food." Doctors often give this advice. Is it true?

I hate to start Module 8 this way because I am a big fan of doctors. I do not believe—as many nutrition salespeople say—that doctors want people to stay sick. That assertion is ridiculous and insulting. Most doctors are intelligent men or women who invested many years in training and now work long hours to help patients. Is their advice always right? No; but neither is mine. Doctors mostly do good and helpful work.

Why do some doctors say you can get all the nutrients you need from food? The answer is simple. It's a stock answer. The doc who says that may have just treated you for a problem that, from his point of view, wasn't diet related. He knows little or nothing about your eating habits and, frankly, is too busy to think about it. If asked, most modern doctors say that a good multivitamin is okay. If you show them your brand (any brand) they will probably say they have no problem with that. Mainly, they want to move on to their next patient.

If you went to a certified nutritionist or dietician you would get a more erudite answer. But even there you would not get a consensus. One nutritionist has a certain bias that he or she fervently believes in. Another nutritionist feels just as strongly about another point of view. They may agree in broad terms, but not when it comes down to the specifics of what is best.

That's my take on where doctors and nutrition professionals stand. If I get sick, I will definitely go to a doctor. If I'm involved in an accident, I want to be taken to a doctor. And I'll probably trust and follow the advice I'm given. If I have doubts, it's my option to consider a second opinion. Ultimately, my health is my responsibility, not my doctor's.

When it comes to staying healthy—where good nutrition plays such a significant role, I'm going to rely mostly on sources other than doctors. I'm going to rely on my own opinions, good old common sense, and a certain amount of trial and error. Professional input is good, too. I'm going to read some books and perhaps listen to some lectures. The Web is a vast resource that has both good and bad content. In the end, each of us will make our own call.

I implore you: Be open to new and better ideas, but think for yourself.

The History of Supplementation

Hundreds of years ago seafaring men knew that onions or lemons could prevent the loss of teeth and other symptoms they suffered from spending months at sea eating restricted diets. The disease they suffered from was scurvy, a vitamin C deficiency. British sailors came to be called limeys because they took citrus fruits on their voyages.

Americans accepted the idea of supplementation early in the Twentieth Century. Relying first on public health statistics and then on recommendations from the scientific community, we allowed certain nutritional supplements to be added to food. Vitamin D was added to milk. Iodine, to salt. B vitamins were added to products made with processed flour.

Doctors also bought into the idea of supplements. Pregnant women were told to take iron and folic acid. Babies were given fortified formulas and many young children took cod liver oil. Old people were told to take one-a-day type vitamins. Athletes who were looking for peak performance were told to take supplements.

That's where you and I come in. I'm not an athlete, and you're probably not either; but we want peak health (at Vollara we call that uncompromising health). We're not pole vaulting or running marathons, but we want good general health, good endurance, mental alertness, the ability to rest and heal, and enough vitality so we can fight off the sicknesses we are exposed to. We want to live long, active, alert lives. If scientists and doctors think nutritional supplements are good for athletes, count me in. I want my life to be a super marathon, not a mid-range race.

Learning About Vollara

Vollara inherited a nutritional philosophy from a company that began in the early nineties. The goal was to make the best possible supplements, using natural, whole food ingredients, and basing the formulations on what 90% of Americans were not getting in their typical diets. An enzyme expert was hired, and a line of natural supplements was produced. The concept of adding enzymes to each product to enhance digestion and absorption was patented as CAeDS, standing for chelate-activated enzyme delivery system. Vollara still owns this intellectual property.

Based on these original goals and standards we now have Re:Fuel...perhaps the world's only multi-multi-multi-multi. The four 'multis' stand for multivitamins, multi-minerals, multi enzymes, and multi-probiotics. Antioxidant variety is stressed, as well. Six Re:Fuel capsules per day are recommended to help normal adults run the marathon of life. Vollara added additional experts in 2009 with the goal of bringing Vollara nutrition products right to the NEWEST cutting edge based on all the latest research. Fresh from the Karolinska Institute in Sweden, Vollara acquired certain marketing rights to an immune system stimulant now marketed as Re:Sist. This natural and patented nutrient, ImmunXT, is now included as a trace nutrient in many of the standard Vollara supplements, including Re:Fuel. Studies show it to be 1,000 times more stimulating to the human immune system that Echinacea, which has been touted as an effective immune system stimulant since the earliest days of herbal healing practice.

Vollara uses the phrase uncompromising health to express the benefits we want for our distributors and customers. The question is, "Do we want good health or the best possible health?" To lead our people to uncompromising health we offer exceptional nutrition products, the latest ionized water technologies, and fresh, healthy air technologies.

Using this Information for Business

This training module was written by Bob Giddens, a Vollara distributor. The comments and opinions are my own, of course, but they reflect the feelings of many Vollara people. I have always been blessed with good health. In my family there is no significant heart disease, diabetes, or cancer history. Consequently, I have never looked to nutrition to cure anything, but rather to maintain the good health I already have. Indeed, it is improper to promote nutritional supplements as cures, as replacements for medicines, or as preventatives (notwithstanding the scientific validity of preventing scurvy by eating lemons).

I think of supplements as food...as much a part of my diet as the meats, vegetables, dairy products and fruits I eat. I like being healthy and want to stay that way. At 68, I am active, alert and happy. I try to eat a reasonably balanced diet, but I also have some bad dietary habits (for example, I like Dr Pepper and fried chicken). To maintain my dietary intake to the highest level possible, I take handfuls of Vollara supplements. Often I use Re:Place as a delicious, economical breakfast drink (my favorite mix: chocolate soy, a banana, non-fat milk, and cinnamon). Along with my family members, I drink our delicious, Muscadine-based Re:Plenish antioxidant drink every day.

Becoming More Qualified...

What is the potential of building a business with nutrition products? Consider this story.

In 1970 (40 years ago) I began marketing nutrition products. It was not Vollara.

My first prospect was my good friend, a navy pilot, Jim LaRue. He initially said no, but 6 or 7 months later he joined me in the Shaklee business.

Jim started using "S" products in 1971 and is still buying and using them 39 years later.

I moved on to other companies and finally found my ultimate career with Vollara. I was not able to persuade Jim to leave "S" and join me.

Recently I asked Jim if this statement were true. He confirmed it and authorized me to quote him. "I have bought an average of $150 per month of supplements for my family every month since May 1971. In May 2010 it will be 39 years. We have used $70,200 worth of nutritional products in that time."

Jim & Margie have earned millions of dollars as leaders in the "S" company, and they are very happy I recruited them.

I tell this story to illustrate the power of selling a consumable product line through network marketing. Had I been selling air purifiers to Jim for 39 years, I doubt if he would have spent more than $5,000.

The moral of the story: Become as passionate about Vollara as you can. Recruit others and sell them these products. Build your group bigger and bigger. There is no limit to the marketing power of this system.

No limit!

By the way, our products are a lot better than brand "S," and our compensation plan pays to infinity. Most other MLM programs do not.

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Becoming More Qualified...

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