Advertising Idea Using the
Fresh Air by EcoQuest
Suggested by Barry Martin...
Comments by Bob Giddens at the bottom!
I donate a Fresh Air to the nurses station at a hospital where a friend or relative is hospitalized (
this will also work in a restaurant, doctor's office, etc. -- anywhere that gets good traffic). Below are some examples to have engraved on your plaque, which will be placed on the front of whichever unit you are donating:
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FRESH AIR by EcoQuest OPERATING IN THIS HOSPITAL TO TREAT AIR AND SURFACES This 'Space Certified' air purifier uses Radiant Catalytic Ionization, a process developed by NASA to clean and sanitize the air (and food!) in space vehicles. Effective coverage - 2,500 sq. ft. to 3,000 sq. ft. |
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FRESH AIR by EcoQuest DONATED TO THIS NURSING HOME WITH APPRECIATION This 'Space Certified' air purifier uses Radiant Catalytic Ionization, a process developed by NASA to clean and sanitize the air (and food!) in space vehicles. Effective coverage - 2,500 sq. ft. to 3,000 sq. ft. |
I get these plaques made by a local trophy store. CAUTION: they charge by the letter!!! So negotiate a price before you place your order. It may be best to order them 3 or 6 at a time to correspond to a clip of Fresh Airs. This is an advertising cost that could be of great value. People don't keep newspaper ads but an Air Purifier, properly located, at a nurses station in a hospital will draw continuous attention and inquiries for years, not only from visitors but from doctors, nurses and staff.
Anyone who has tried to get an appointment with a decision maker at a hospital to discuss air purification knows it's tough!! But when a nurses' station has an air purifier, it usually doesn't take long for other stations throughout the hospital to request one as well. It's a nice change to have a hospital management person contact you for further information!
I put my contact information on a metallic type sticker on the back of the unit (and one on the bottom as well!) so interested persons know whom to contact and buy from. I BRIEFLY explain the technology to the nurses.
"This little unit will help purify the air and surfaces around the nurses' station where you spend much of your time. It uses a broad spectrum UV bulb reflecting off a catalytic metallic surface. This technology was developed by NASA to purify the air inside the International Space Station."
Short and simple!
I give the nurses a product catalogue and a few brochures (all with my contact information affixed). I also help them decide on proper placement (where it is very visible). Finally, I let them know that if anyone wants to buy one, I'll be glad to get in touch with their referrals...and a box of candy will find its way to the nurses station.
Imagine if hospitals all over the country has Fresh Airs at all their nurses' stations and executive offices! I suggest only one donated unit per hospital -- let them purchase the rest! ALSO, remember to create a tickler file to remind you to contact the hospital purchasing department (as well as all your other customers of RCI products) for the 3-year replacement on the RCI bulb.
All the best for your success --
Barry Martin, California
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Comment by Bob Giddens ...
The power of any networking idea is in the duplication. Do this yourself, and you might get a good return on your investment. Maybe you'll make 3 or 4 sales. There's also the possibility that you'll get a recruit.
But if you promote, promote, promote this idea and get 10 people to try it, your ultimate effectiveness is much greater.
There's more! People who are willing to try the various ideas that come along ( such as this one) are stimulated to think of additional marketing ideas. They'll come up with variations of this one and totally new ideas, as well. All because you stimulated them.
How will you promote this? Will you set out as least one demo location of your own? How many people will you direct to this web page? Do you know how to make a link and send it to someone by email? Will you tell stories about this idea at your meetings?
Bear in mind that EVERY MLM IDEA has to be worked in this way ... with duplication as your objective. If you spend $500 on this project and never get a single referral from your location, you can still turn this project into something incredibly profitable.
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