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Email to a Bob Giddens prospect
Notice how
links are inserted to emphasize certain points. You can copy this letter and
insert your own information, but you may not want to emphasize the same
points that I chose. Learn how to browse through Chippynews.com to find
links that are right for you—and find out how to insert links of your choice
into emails. Each prospect is different; so in most cases I personalize my
first contact letter. You and I are different, too.
My system
doesn't treat everyone in exactly the same way. In this email you see the
basics. [1] I used my dramatic story (when I was new I used Ev Nelson's and
Wayne Zimmermann's stories). [2] I made the point that Jim would have to try
the technology and really become sold. [3] I used BIG BAIT. The Bob Wright
story ($2 million in sales, half of which was profit) was right for this
prospect because Jim is from New Jersey and he works as a salesman. I don't
use the same bait for every person. [4] Then I laid out a career proposal.
In this case, I want him to use the Leaders Club and I'd like to get him to
be a career EcoQuester by the end of the year. [5] Finally, I invited him to
a meeting.
My next big
strategic move—assuming he is excited about the technology—will be to
propose a meeting in his home. His days off are Tuesday and Wednesday, so
I'll try for Tuesday (but that's in the future). A lot of variables come
into the picture. Every recruiting situation is different, and let me point
out that my main goal isn't to recruit him or to sell a Success Pack. My
goal is to develop a large and successful Leg. I want this to lead to
millions in Jim's pocket and hundreds of thousands in my pocket. He'll have
to do a lot of work to earn his millions, and I'll do a lot to earn my
overrides.
For this to
work, we'll need to get some more good people under Jim. A Leg is
made up of many leaders, not just one. I'm not going to recruit them,
Jim is. Nor am I going to find them, Jim is. No way can Jim make millions if
I have to do his work. But I'll be coaching and assisting. I'll get to know
his people. As his group expands, I'll latch on to a few of the good ones
and become personally involved. Jim will benefit, of course. This is called
working in depth.
But let's
be realistic. I may not get Jim. This is the first email to a GOOD PROSPECT.
I like Jim and I like his chances, but I don't know what his wife will say
or what his personal circumstances are like. You have to be realistic in
this way, too. It's good to be excited about every good prospect; but
do not pin your dreams on any one person.
Fortunately, your success does not depend on any single prospect. If you
find and pursue 50 Jim Steins each year, the chips will fall your way a few
times and you'll make millions. Your prospects won't all be as good as Jim,
but I want you to consider this advice: GO AFTER THE BEST PROSPECTS,
NOT THE EASIEST ONES. It's okay to chase easy prospects every now and then,
but keep your sights set on talented people who might want to make EcoQuest
their career.
Suggested prospecting goal:
Talented people who might want to make EcoQuest their career!
Sent on Tuesday, May 16, 2006
Dear Jim:
Thanks for selling me that
furniture. It will be delivered tomorrow.
Today you have a day off, so I
thought it would be good to get an email into your hands.
Eleven years ago I was in the
pits of brokeness...with $200,000 owed to IRS and $100,000
in other debts. I found out about EcoQuest in March,
1995, and by August I was receiving career-sized checks.
I've been sitting on top of the world ever since.
If you are interested in
learning from and being coached by me, the very first order
of business will be for you to
try our air purification technology in
your home. Over a twenty year period we've sold
millions of air units, and they work every time to kill
odors, smoke issues, bacteria and more. Many of our
customers brag about benefits—sometimes very dramatic
health benefits—that
we can't even legally claim.
If you love the technology,
that's an important starting point. I want you to keep a
Fresh Air unit for a week
while I'm out of town and
run it through all the tests you can
think of. Clean out musty closets. Blast all your
bathrooms. Test it with odors. Run it under the covers of
your bed for a couple of hours and judge for yourself if
your sheets smell better. Clean the interior of your car.
Most of the time, we leave our
air units in one place on one setting. But for testing
purposes I'm going to want you to be creative. If a neighbor
has a smell problem, go clean it for him. It's great for pet
odors, mold odors, food or garbage, paint and construction
smells, and almost any bad smell you can find.
If you love this product you'll
find it easy to talk about and easy to sell. Selling is a
relative thing. Bob Wright in New Jersey has sold over $2
million dollars worth of units. You remind me of him; that's
why I thought of him. Bob used to raise rodents in his
basement. He sold them to pet stores as reptile food. The
odor was constantly strong and one home unit cleaned it up
in 24 hours. He's been unstoppable for the past 8 years.
I, on the other hand, am not
good at selling. I already told you I'm not good at
carpentry. Well, now you know two of my weaknesses. But
through my network I sell more air purifiers than 10 Bob
Wrights. If you decide to do this as a business, we'll find
your way. I think you'll be strong in selling, but
I'm more interested in making you strong as a leader.
Jim, I will coach you to the
best of my ability, and I will work with the people you
recruit, as well. It's your goal that matters, but
let me tell you my goal for you. I would want you to
participate in my
Leaders Club program and have 100 people in your group
by the end of September. I would want to see at least 33 of
your people in Leaders Club.
If you achieve this level of
progress (100 people by Sept. 30th),
you'll be on track to receive a $10,000 bonus check (or
higher) every month next year.
Call me when you are ready to
pick up your demo unit. By the way, I am driving to
Kissimmee tonight to do a
meeting at a motel. Only a
few people will attend.
If you want to ride
with me and spend half an hour in the car talking (each
way), give me a call at 407-333-1234. I will pick you
up at your home or at some convenient meeting place, and
I'll bring a demo unit for you to use while I am in
Tennessee this weekend.
cell phone is 407-739-4143
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