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Network marketing is a system of moving products through large numbers of independent people. It is different from direct selling, different from store selling, different from managed sales groups.

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Many network marketers do zero selling. Most of us build "volume" based on orders placed by the people in our networks...and this is the concept we want to teach you. A few networkers—fewer than 1 in 20—enjoy selling...but selling is never required.

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Networking is non-territorial. Through friend-to-friend connections, a network started in Florida can expand to Texas, California, Pennsylvania, Indiana, Alabama, Idaho, or Yellowknife, Canada.

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The fastest network growth comes from people who work as leaders. Therefore, the best income-building strategy is to build a network that contains leaders under leaders under leaders. But only a fraction of all your people will commit to leadership. Those who are mainly attracted by our products or whose only goal is to make pocket money on a part-time basis will represent the biggest part of your network.

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What do leaders do? They work as planners, recruiters, motivators, managers, trainers, communicators, problem solvers, and visionaries.

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Network marketers benefit from a principle called leverage. A network leader will not have to rely solely on his own skills, his own time, or his own work. Imagine building 100 or even 10,000 active distributors in a dozen or more cities. John Paul Getty, founder of Getty Oil, once said, "I would rather make 1% times the work of 100 men than 100% times the work of myself." He then added this profound advice: "You must never try to make all the money that's in a deal. Let the other fellow make some money too, because if you have a reputation for always making all the money, you won't have many deals."

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