2. Get really sold on indoor air purification (this conviction may not exist on Day 1). This world-changing technology will one day be as common in homes as the telephone and you should be seeing it that way. We encourage you to personally experiment with your unit in multiple ways. 

3. You must recognize Vollara as a very special company. You must have a burning desire to succeed. Your exact goals need not be fully in place. That may take some time. 

4. Order some demo units. If broke, work on finding a way to get some units (perhaps using what I call Plan B -- which is to sponsor people with money and sell some of their units, doing a commission split with them). Demo units—both for selling and recruiting—are essential.

5. THINK. Do self-study. Try to come up with answers based on common sense (before you asks your upline). Do rough drafts of your own written materials before you ask for upline input. Look through Chippynews.com and read the most exciting pages. Listen to some Million Friends calls. Study your company website. No one knows all the answers, but a well prepared person has learned where to look.

6. Utilize the company's conference call system (641-793-7500, code 546009#, Conference Call Schedule). It is not necessary for a good distributor to be on every call, every day, but I expect him to be regular enough to know the ropes.

7. Subscribe to the Chippy News. The website is always free. The monthly newsletter is $30 for two years and the value is high. When you gets your hands on a particularly useful issue, make copies and use them for recruiting, CWT, etc.

8. Become completely familiar with The Spiral Notebook Plan. It is an important training piece. The Spiral Notebook Plan covers the basics of acquiring prospects, no matter what system you use.

9. Learn what Leg Charting is (a way to track and support your best legs). This helps a leader stay in closer touch with his best leaders in each leg.

11. Be a self starter. Some sponsors can take a new person on calls and demonstrate the selling process. But that doesn't guarantee that the new dealer can copy the sponsor. In truth, hand-holding is almost never the key. The keys are desire, courage, and initiative. The person who is eager to stick his toe in the water, mostly on his own initiative, is usually the one who succeeds. 

12. Retail selling. Some network marketing gurus believe in a ZERO selling approach. I like to see a new person schedule and do at least 10 hands-on demos as they learn the business. Skilled salespeople might make thousands of sales. Their income may be derived largely from selling. I look for the opposite type of person—the NON-sales-type. That's what I am. But I urge you to do a minimal amount of selling as part of your learning experience.

13. Prospecting and Recruiting. It is not good enough to just "attempt" recruiting. You MUST recruit. Three to ten personal recruits per month would be an outstanding pace during your first year (this is called going wide). One new recruit per month will be slow but acceptable.

14. Keep your hopper full. No dealer below the rank of Double Diamond should EVER find himself in a position to say he has no hot prospects at the present time. A good recruiter will maintain a Six Most Wanted List of his best prospects.

15. In-depth Recruiting. A leader who teaches "stacking" as a recommended way of doing business is totally out of step with what I believe. Stacking can at times be expedient. It can help a goal-focused person meet a qualification. It can help stimulate someone on a case by case basis. It can help an ambitious downliner meet a goal. It can prevent depression when stresses are slowing one of your people down. But you should mainly stimulate your downline through personal example, training, goal targeting, tight coaching, advocacy of the Million Friends System, creative management and pure inspiration.

16. A professional commitment. It's easy to read through these steps and let the details go in one ear and out the other. Every step says something specific. Most of these steps take diligence and self-discipline. No step is impossible and very few are fundamentally hard.

17. Make a written prospect list. If you are working the Spiral Notebook Plan, that IS a list. If you choose just to know about Spiral Notebooking and do Vollara some other way, you must at least have a list. It must be a growing list. A prospect list that gets stale will soon be useless.

18. Make other written lists. Make an occupational recruiting list. This is kind of a mastermind jogger. My first list included MLMers, airline pilots, Realtors, carpet cleaners and 33 targeted cities.

19. Make a geographical expansion list—NOT optional. An "all local" group will never be strong. Leaders tend to emerge in areas where they can think of themselves as the Top Dog. A guy who lives a mile from your home may have great leadership potential but in your local shadow he will NOT take charge. He knows that everything he does goes on your account as well as his. List cities or regions where you want to find first level people and list cities where your downliners intend to expand. This is one of the most important lists you will have.

20. Do one-on-one presentations. Get in front of some friends and start presenting the business. Use the presentations on Chippynews.com or develop your own. You do not have to have your presentation perfected before you start. Take your best shot and take lots of shots. After you've done a few, sit down at a word processor and try to type a complete script. I'm not asking you to read from your written text, but put it in writing so your thoughts will be organized. By typing it, you can decide what parts to cover lightly and what parts to cover at length. This assignment takes some time. That's what you promised to do in item 16 (a professional commitment).

21. Talk to your friends (your Warm Market). If you ever claim you don't want to approach your friends or "they will not listen," you are making a fatal sin. If you opened a Cadillac dealership or a Mexican restaurant you'd tell your friends. A guy who won't talk to his friends is probably ashamed of network marketing (exception: don't promote Vollara at your place of work if your job would be at stake). Your chances of succeeding are greatly restricted if you (a) don't work your Warm Market or if you (b) fail to teach Warm Market recruiting to your new people. Friend-to-friend connections are the reason the multilevel marketing industry exists at all.