We will tell ABC Hair Salon that we'll give a $50 ABC Salon coupon to any prospect from their salon who joins EQ with a water system. Mila will enjoy doing this. She will visit dozens or hundreds of small businesses in the next 2 months. In each case, we will provide slips for their counter. It's a numbers game. It's also a "find the right kind of prospect" game. A health club, veterinary office, or medical waiting room might be better places (than a salon) to find the right prospects. But don't get me wrong. There is nothing wrong with salons.

I will prepare a letter for Mila to take into small businesses. It will contain our offer and show a sample of the counter coupon (above). It will instruct them to visit the web site before they decide if they want to participate.

"Then call us. We will bring a supply of counter coupons on colored card stock for your place of business. As your stack runs low we will resupply you. Let customers pick these up on their own or tell them they might qualify for a $50 coupon. Join the network and be in the loop or just use this as a benefit for your customers."

I told Mila today:

"If you pass out 20 of these every day for 3 months we will have a fantastic new business started. You have to talk to each person. You have to ask for their name, phone number, and email address. Some will give it, and you will enter their info in your Spiral Notebook. Some will not give their information but they will accept the slip of paper. If you miss a day due to conflicting oblications or illness, add an additional day in April for each day that is skipped."