A merchant account
improves cash flow. Accepting cards has a
huge positive effect on business cash flow. Even if sales don’t increase
(and they almost always do) your business will benefit by having the
money from the credit card sale instantly delivered to your bank
account. No more waiting for check to clear, or sending out time
consuming invoices, waiting for payment. With credit cards you get your
money from your customers quickly and easily.
Over 90% of web
purchases are made using credit cards. If
you are selling ANYTHING on OR OVER the web and you are not accepting
credit cards, you are eliminating 90% of your potential buyers. Credit
card holders buy more on impulse, are more affluent, and buy 2.5 times
more merchandise than non-card holders.
Convenience.
Let your customer decide the most convenient way to buy from you. Many
customers want to use credit cards because of reward points or reward
miles associated with their credit card. Customers are more likely to
buy from a business that accepts credit cards than one who does not.
Don’t lose a customer to a competitor just because you don’t accept
credit cards.
Larger orders.
The average order size of someone paying via credit card tends to be
larger than someone paying by cash or check. And larger orders = more
profit. In addition, customers paying by credit card tend to place extra
orders and order more often.
A merchant account is
inexpensive. Gone are the days of high
rates and fees. Today’s credit card processing rates are so low
virtually anyone in business can easily accept credit cards. In fact,
usually the increase in sales a business receives when they do accept
credit cards more than covers any small costs involved. As a result, by
accepting credit cards many businesses make more money!
Quick and easy setup.
Many businesses think getting setup to accept credit cards is a long and
tedious process. No more! Most of the time you can be up and running
within 24 – 48 hours. One-on-one training and set-up included