|
| |

My 100-day Life-changing Launch
part 1 of 3 by Bob Giddens
(updated: fall of 2009)
Dear Emailers:
We will
cover, [1] An introduction. [2] Can EcoQuest
be done full-time from the very beginning? [3] I will change my ways in a matter of days.
When I write something
like this, quite a few existing people
(as opposed to newcomers) always
think, "You are talking about me." They beat
themselves up over their own perceived past failures!
"I am at fault for not doing better before now,"
they think.
That's hogwash!
I want everyone to know that EcoQuest totally changed in
2009. We are a new company, with a new plan and new
leadership. Whatever shortcomings you have felt in the
past, forget them. Don't look back with recriminations.
Can EcoQuest
be done full-time from the very beginning? This
is covered in email #2.
The
shortanswer is,
Do not
try doing EcoQuest full-time unless your
commitment is absolute.
Starting full-time is
very
possible...but it's not a good idea for
most people."
I will change my ways in
a matter of days! Email #3. I will propose
something positive to move a serious participant a lot closer to the
level where he wants to be. Will you
find the time to act after you read this series? We
shall see. I hope so.
In March 1995 I had no money and no plan for
getting myself out of trouble. My debts came to
$300,000. I was living in one bedroom of my mother's
home and had no social life. I was ambitious and
had a sense that I was a valuable and
intelligent person, but my confidence was low and I had
no idea where a breakthrough might come from.
This picture began to change when
I got an ice-breaking phone call about Alpine (EcoQuest's
name in that era).
In a matter of days my whole world turned around as I
contemplated what this program offered and where I wanted to
go. My belief in the potential for change was boosted
when I met Ev Nelson, Wayne
Zimmermann, and Keith Jones and saw what was possible.
But my life changed the most when I mapped out a
Detailed Success Plan
and dedicated myself to a
100-day
Life-changing
Launch.
That was only the beginning. I will tell you more in the emails
that follow.
Sincerely and
enthusiastically,
|
Email #2
Can a New Person Do EcoQuest Full Time?
part 2 of 3
Attention Serious Workers:
From the first time I
heard about multilevel marketing
(at an
Amway meeting in 1970) I saw it as a full-time
career. I was a navy pilot, but I had already submitted my
resignation and I immediately envisioned Amway as a career
replacement. I was 28.
Two months later it was
obvious that Amway was going to be a lot harder than the
speaker at my first meeting had implied it would be. A
$2,000 full-time income (my needs in 1970)
was going to be tough to achieve. With Amway's plan, I had
to build six 5,000 PV Legs and keep them there. To be
producing at that level, each Leg would probably have
to contain 50 active people. I had worked hard for 2 months,
and I
only had 20 active
people. I had 3 reliable Legs, not 6.
I had close to 100 people
on the dotted line, but the important parameters were...
ACTIVE PEOPLE and MULTIPLE STRONG LEGS.
Amazingly, these
parameters are still valid in the 2010 EcoQuest Hybrid
Binary Plan!
ACTIVE PEOPLE and MULTIPLE STRONG LEGS.
Eight months later I
switched from Amway to Shaklee and again set out to build a full-time
career. I drove from Texas to Louisiana and Florida. I flew
to California and started a group. In my local area I worked
like a banshee, hosting 2 meetings every week at my
home. I supported and trained my out-of-state groups by
writing 20 letters per day on a manual typewriter. By using 4 sheets of onion skin paper and 4 layers
of carbon paper, I produced 5 letters at a
time. The bottom copies were hard to read, but I added
handwritten notes, such as: "These 3 pages were written to
Betty Jones who is 3 levels below you under Adams and Baker.
Many of the suggestions apply to you and your other Dealers,
too. Please dig as many ideas out of this letter as you can
and pass them along."
Even with a very major
commitment, I still needed a job. In
Jan 1971, I went to a week-long life insurance sales school. Then,
for a few months, I was an insurance salesman on a modest draw.
Finally, in April 1971, I quit life insurance
(having been the top salesman from my class
for 3 consecutive months) and did Shaklee
full-time. But that's
not the whole story...
The whole truth is that
my wife and I sold our home. I used the equity from that
sale to keep me afloat for another year...until my Shaklee
business was finally big enough to pay our bills. And mine
wasn't an average Shaklee business, it was a record-setting
business.
The EcoQuest of 2010 is far more
lucrative than Amway or Shaklee were. The product line is
better. The compensation plan is better. A person with the
kind of drive and commitment I had in 1971 could, indeed,
start full time and make it. But I still want my readers to
be cautious.
It is very
rare that a person goes into a multilevel marketing
program
and is able to support himself from Day 1. It
can be done in EcoQuest.
But
usually there's more to the story.
Several
of the early Alpine Pioneers did Trade Shows and State Fairs
to support themselves in the beginning. Maybe so, but where
did they get the money to buy 40 air purifiers? We all know
this old adage: "It takes money to make
money." I figure these early Alpioneers used borrowing power
or savings to get themselves started. What resources
do you have? Can you afford the Bob Giddens $10,000 Plan?
See:
http://www.chippynews.com/email_central.htm#The_$10,000_Plan
And consider these
examples: ê Shar Weinrauch made a
lot of sales in the beginning. That's what I've heard. But
if she made $75,000 in just a few months, imagine how much
cash she had to come up with to fill those orders! It's nice
that she and her husband were business owners.
ê Kristin MacPherson is a
modern era example. She focused on selling for 2 years,
moving 10-20 machines a month and making up to $6,000 in
income. But she was sweating bullets. How did you keep up
with your inventory needs? "You roll your money over with
great skill," she says. "I became an expert at juggling my
credit card balances. I also cleaned offices 7 days a week,
starting my days at 4:00 AM. So I wasn't truly a full-time EcoQuester."
ê Did AJ
Krause (our US record-holder for making Master
Manager in 16 months)
go into EcoQuest full-time?
Yes, but his Shaklee bonus check was still helping for a
couple of months. During those start-up months he was
recruiting like a Whirling Dervish. He was setting up the
multiple Legs that eventually took him to the top.
Let me put this in its
proper perspective. An ambitious guy can envision
EcoQuest as his full-time career from Day 1. That's called
vision, and it makes sense. But only in an exceptional case should a newcomer tackle
networking full-time. NOTE: Going full time with the 2010
Hybrid Binary Plan is far more possible than ever before.
See the Monopoly page:
http://www.ecoquestintl.com/dlrdown/website_convention/CompPlan8.13.pdf
There is nothing wrong
with having a job or business. It
usually represents a source of prospects. I was still in the
navy when I got into Amway, and my best recruit, Jim LaRue,
was also a navy pilot. Jim's best recruit, Randy Gunnip,
came from the navy. Nine months later I took that life insurance
sales job to support my Shaklee start-up. From my insurance
contacts I recruited Rick
Baird and Wallace Cooper. See what I
mean?
In EcoQuest I was living
in my mother's home, and I was able to borrow some money from
a friend. But those first 5 months were lean
and tough. My first bonus check was $28, then $1,200, then $2,300, then $3,300. I was kiting checks like
crazy to keep up with my expenses and monthly IRS
payment. My rent payment to my mother had to wait, and my
car repair charge went on her credit card.
My first
significant check, $12,400, arrived on August 18, 1995. I've
seen lots of larger checks since then, but that was the most
significant and beautiful check of my life.
Nowadays, some people
are full time because they can't get a job. Whatever the
case, the important thing is to build something strong and
lasting. Many people make a big deal over the
concept of "firing their boss" and going full-time. It can be made to sound glamorous, but there's
nothing glamorous about putting your neck in a financial
noose.
Here's what I suggest.
Calculate what it will take to earn $10,000 per month. See
the Bob Giddens $10,000 Plan, for example. If you are a
seller,
figure out how many units you'll have to sell. If you are a
network builder, figure out what the
structure of your group will have to look like for you
to make $2,000 a week (not just once, but
every week). How many
Legs will you need?
Crystal
500 Legs:
In the 2010
Hybrid Binary Plan, Crystal 500 Legs
play a crucial
role when it comes to
advancement and bonus
earnings.
1. Learn
what a Crystal 500 Leg is
2. Learn the
importance of being qualified every week, not just once
3.
Learn how you can strengthen a leg by
working deep
4.
Learn how you can build
additional legs in width to make up for weak legs
5. Learn
the difference between the Enrollment Tree and the Placement
Tree
With
5 VERY STRONG LEGS you can earn $390,000 per year (see
the
Monopoly page). Or build 7 "FAIRLY" STRONG LEGS (as
opposed to VERY strong legs) to earn that amount. If
all 7 or your legs are VERY STRONG, you can earn $780,000
per year. Add 2 legs if they are only "fairly" strong. The
potential goes much higher as you move up to the plan's
higher levels. Five million dollars a year is possible. Even
more!
Some of you want big
checks but you've never mapped out a plan. If you are really
serious, start mapping.
|
Email #3
I Will Change My Ways in a Matter of Days!
part 3
Here's the finale...
Over the next 2 or 3
days, look in the mirror and say to yourself...
Today I am a new and changed EcoQuester.
"I'm going to
write out a plan and follow it faithfully.
Within 72 hours I
will have drawn a schematic of the group I intend
to build."
The plan will require at least
3 sheets of paper.
1. Page 1 will show your
understanding of the Enrollment Tree. All the people you
personally recruit will be diagrammed from left to right
across your first level. Where will those prospects come
from? Have you studied, for example, the
Spiral Notebook Plan?
Do you understand that some of your people will work and
some will not? Do you understand that some of your workers
will be weak (80% will be weak workers; it's
just a fact of life!), some will be medium
(15%!), and some will be
strong
(5%)? You must map out
your own best strategy for building Crystal 500 legs. Are
you better off building strong ones by working in depth or a
greater number of weak and medium legs by working wide?
2. Page 2 will show your
understanding of the Placement Tree. What 2 names will be at
the top of this Tree? Do you understand the strategies for
building both legs? Do you understand that you need multiple
strong people on each side? Do you understand the value of
geographical diversity? How will different cities and states
be reflected in your Placement Tree?
3. Page 3 is your summary
and overall plan. What are your major goals? What
will you do to set a good example? What products will you
use in your home? How quickly will you be reaching the
various benchmarks you have established? What prospecting
schedule, work schedule, meeting schedule, etc. will you
follow in order to meet your targets.
A math assignment is
associated with this session. Assign realistic PV values to
each Enrollment Tree leg. Don't go berserk and assume that
everyone will do high volume (that's not the
real world). Put in the numbers (numbers
of recruits, first orders, autoshipments, retail sales)
and estimate how much money your leaders will be making:
Can you change
your ways in a matter of days?
You'll be amazed by the values that result from these
calculations. This exercise will take several hours
to complete. But it will change your view of
EcoQuest and enlarge your grasp of the marketing.
You will see more clearly what role you can play in our
company's future.
This is a hard skill
to get people to do (teaching them to map out
their future). Many people with great potential don't
seem to see the value of mapping our their plan—and so
they never do it. I hope this email will change some of
these people.
Have a great
weekend with your assignment!
Sincerely and
enthusiastically,
|
|